Recent Work
DebtIQ: Activation & Onboarding
DebtIQ is an app-within-an-app. Most users arrive at LendingClub for loans or banking, not to manage their credit cards. Designing in a heavily regulated space means working within banking laws and legal constraints without compromising the experience — one of my core skills.
The challenge: make the experience compelling enough to earn their attention, and feature-rich enough that they'd link a card and keep coming back.
As Lead Product Designer I rebuilt the entire onboarding flow from the ground up — motion design to convey features and functionality, abstracted card art to stay relevant regardless of a user's actual wallet, and copy that spoke directly to the real user need: how do I get out of debt, and how does this product make that possible?
The result: card linking doubled.
